Our Mission

To promote, inform and serve our markets through the successful implementation of programs.

Salinas Valley Fair

Home of the Monterey International Wine Competition

The Monterey County Agricultural and Rural Life Museum

at San Lorenzo Park.

The King City Pool

at the King City Recreation Department.

King City Golf Course

First established in 1953, The King City Golf Course is a 9 hole Public Golf Course.
 The King City Chamber of Commerce is now open daily
from 9 am – 4 pm, M-F.
 Phone: 831.385.3814       Cell 831.235.8221
Thank you.
The Chamber publishes a weekly newsletter with current updates, news and events. I you would like to receive our newsletter, please email our Chamber manager at kcchambermanager@kingcitychamber.com
You may also click on Experience King City/ News Releases for other announcements




 The King City Municipal Code currently contains parking restrictions applicable to the downtown core area on Broadway Street and many of the side streets, although the side streets included are inconsistent.  The City has not historically implemented any program for enforcement.  In addition, no signage exists on Broadway Street at this time.  The signage on the side streets is old and faded and needs to be replaced.

 Hartnell College has requested consideration of eliminating the restricted parking on Second Street and Third Street from Broadway Street to Lynn Street to allow for students to park in the area of the satellite campus during class times.  The City also periodically receives complaints about the lack of parking for businesses on Broadway Street.  Therefore, the City has been considering the potential for installing signage and establishing a parking enforcement program for Broadway Street.

 City staff have identified a number of options for consideration.  Any changes will require City Council adoption of an ordinance.  City staff are interested in receiving input from the Chamber of Commerce & Agriculture and businesses on these streets prior to presenting a recommendation to the City Council for consideration.  A summary of current restrictions and options is presented below.

 Current Downtown Parking Restrictions

 Parking is currently restricted to 2 hours in the following locations with the exeption of Sundays and holidays: 

  • Broadway Street between First Street to Russ Street 8:00 a.m. to 6:00 p.m.
  • Second Street between Broadway Street to Lynn Street 8:00 a.m. to 6:00 p.m.
  • Third Street between Bassett Street to Lynn Street 8:00 a.m. to 6:00 p.m.
  • Vanderhurst Avenue between Bassett Street to Lynn Street 8:00 a.m. to 6:00 p.m.
  • Bassett Street between Second Street to Vanderhurst Avenue 8:00 a.m. to 6:00 p.m.
  • Bassett Street between First Street to Second Street 8:00 a.m. to 8:00 p.m. with the exception of Friday 7:00 a.m. to 12:00 p.m.
  • Russ Street between Broadway Street to a point 150 feet south 8:00 a.m. to 6:00 p.m. 

There is also a 10 minute parking restriction on Third Street between Bassett Street and 78 feet north during all hours. 

Option #1

Description: Install signage and establish enforcement of 2-hour parking restrictions on Broadway Street from First Street to either Russ Street (current end of parking restrictions) or to San Lorenzo Avenue (end of streetscape project and defined area of the downtown core). Rescind and remove parking restrictions on side streets.


  • Will create more parking for customers on Broadway Street in front of downtown businesses for customers.
  • Will establish parking enforcement to achieve consistent compliance.
  • Will free up parking on side streets for students and employees.
  • Will establish more consistency in parking restrictions on the side streets in the downtown area.
  • Would be relatively easy to try out the elimination of parking restrictions on the side streets and later change if problems were experienced. The poles on the side streets could be maintained after the signs were removed until it was determined the changes were permanent.  Since the signs need to be replaced anyway, it would not be an additional cost if it was later decided to reinstitute restrictions and order new signs. 


  • Will require the City to purchase new technology and dedicate staff for parking enforcement because the old process of marking tires is no longer legal for jurisdictions.
  • Enforcement may result in complaints and upset visitors to the City and downtown area who receive a citation.
  • May impact parking for businesses located on the side streets. 

Option #2 

Description:  Install signage and establish enforcement of 2-hour parking restrictions on Broadway Street from First Street to either Russ Street or San Lorenzo Avenue.  Change parking on side streets to a 3 or 4 hour limit.


  • Will maintain parking restrictions for businesses on side streets, but at the same time assist providing parking for students.


  •  At this point, the City probably cannot commit to adding enforcement of that large of a parking area since there is no dedicated parking community service officer. Therefore, it would not address the problem of having parking restrictions that are not enforced and create an inconsistency of one area enforced and others not enforced.
  • If Broadway Street and most the side streets are restricted, the likely result is that it would probably push other vehicles needing to park into the residential areas. The City is already experiencing some problems with residences installing their own parking signs on Lynn Street near Hartnell College.
  • It will increase the inconsistencies in parking restrictions in the downtown area, which creates confusion for visitors trying to park. 

Option #3

 Description: Install signage and establish enforcement of 2-hour parking restrictions on Broadway Street from First Street to either Russ Street or San Lorenzo Avenue.  Make no changes to the side streets.

 Advantages:  Addresses concerns regarding parking on Broadway Street.

 Disadvantages:  Does not address Hartnell College’s request.

 Option #4

 Description: Add parking restriction signage to Broadway Street, but do not establish any enforcement. Eliminate restricted parking on side streets or increase time limit to 3 or 4 hours.


  •  Addresses Hartnell College’s request.
  •  Avoids potential complaints from visitors who receive tickets.
  •  May improve parking availability on Broadway Street to a limited degree.


 Continues problems associated with restrictions that are not enforced, which means those that follow the rules are penalized because others that know the City does not enforce the restrictions will continue to use the parking for over the restricted time limit.

 Option #5

 Description: No change.

 Advantages:  Avoids creating any new concerns or complaints.

 Disadvantages: Does not address any of the concerns identified.


The King City Chamber of Commerce Citizen of the Year, Business of the Year and Friend of the Community for 2020 have been chosen!

Citizen of the Year: Steve Adams, City Manager

Friend of the Community: Dawn Owens

Business of the Year: Aera Energy

Business of the Year Nomination Form

Citizen of the Year Nomination Form

Friend of the Community Nomination Form

Business Directory

Chamber Dollars

Download a list of participating Chamber Dollar Program Merchants: Chamber Dollar Program Merchants

Contact Us

Janet Bessemer
Chamber Manager

200 Broadway Ste. 40
King City, CA 93930
Phone: (831) 385-3814
Fax: (831) 386-9462

We are open 9 am - 4 pm, Monday-Friday

We observe these Holidays:

  • New Year’s Day
  • President’s Day
  • Memorial Day
  • Independence Day
  • Labor Day
  • Veteran’s Day
  • Thanksgiving Day
  • Day after Thanksgiving
  • Christmas Eve
  • Christmas Day


Follow Us